Ensuring the pages of your website work harmoniously together is paramount to effective SEO. Keyword cannibalization can impede your site’s performance for a specific topic or subject.
Keyword Cannibalization: an SEO issue where multiple pages on a website compete for or target the same keyword(s), collectively harming the performance of both pages.
Trying to find cannibalization issues has always been a very manual process, so in response I developed a lightning-fast tool to swiftly identify issues where pages may be competing for the same keywords.
Contents
Requirements
To gather cannibalization insights, you will need one of the following:
- Google Search Console data (preferred): You’ll need multi-dimensional data containing both query and page data. This can only be accomplished via the GSC API.
- SEMrush Keyword data: If you cannot access data from the GSC API, a site’s keyword export will be the next best option.
| query | page | clicks | impressions |
| best hiking boots | http://www.example.com/page1 | 150 | 1000 |
| hiking boots reviews | http://www.example.com/page2 | 120 | 800 |
| waterproof hiking boots | http://www.example.com/page3 | 90 | 600 |
| cheap hiking boots | http://www.example.com/page1 | 60 | 500 |
Example of multi-dimensional data (query + page)
How to Use
- Open the cannibalization tool: Keyword Cannibalization Tool
2. Upload data. The data must be a .csv file, containing multi-dimensional query and page data
3. Set threshold (optional) based on top n% of keywords by traffic & impressions.
- Lower threshold = more important keywords by % of metrics.
Running a threshold of 80 provides a larger number of competing keywords (top 80% of queries).
Running a threshold of 60 provides a smaller number of competing keywords (top 60% of queries).
4. Export data. Once you’re happy with the threshold outputs, a formatted excel file is available for download.
5. Review data. Use the data to sort through keywords and pages competing by clicks, impressions, and both impressions + clicks.
The data is grouped by competing keywords (column A) and the associated page (column B). The rows highlighted green are the keyword + page combination that perform the best.
Benefits of Keyword Cannibalization Automation
Efficiency: Save valuable time and resources with an automated tool, which streamlines the process of identifying keyword cannibalization.
Accuracy: Trust in precise calculations and data processing techniques to deliver accurate insights, empowering you to make informed decisions.
Ease of Use: Enjoy a user-friendly interface with clear instructions and error messages, making navigation a breeze for users of all levels.
Customizability: Tailor your analysis by setting thresholds to select the top performing queries, providing flexibility and control over your data interpretation.
Conclusion
Say goodbye to the complexities of keyword cannibalization and hello to streamlined optimization with lightning-fast automation!
Stay tuned for further updates on SEO tools, automation, and insights by giving me a follow on LinkedIn.